Senior Paid Search Executive (Contract)

I am currently working with a fantastic charity, who are looking for a Senior Paid Search Executive, you will plan, manage, analyse and optimize the paid search campaigns across AdWords, Bing and DoubleClick for campaigns spanning Brand, Healthcare, Fundraising and Retail.

Responsibilities:

• Assist the Paid Search Executive and Paid Search Channel Manager in developing plans for paid search advertising, championing a robust test and learn approach to stakeholders across the business

• Planning and implementing diverse portfolio of paid search campaigns

• Take responsibility for overall effectiveness of your campaigns

• Monitor and optimise campaigns, including Search Ads 360 bid strategies, reviewing audiences, conducting Search Query Report and ad copy tests.

• Pulling together weekly reports with actionable insights, and delivery of post-campaign analysis in understandable language to any non-digital natives

• Manage budgets and pacing within ad platforms

• Continually examine performance, and help deliver advanced campaign reporting to stakeholders regularly, including clear and actionable insights with the assistance of the Channel Manager.

Experience Needed:

• Certified in Google Ads

• Demonstrable in-depth understanding of paid search, methodology and best practices with expert knowledge in all elements from bidding strategies to conversion and audiences to ad extensions and bid modifying techniques (time, geo, device etc.)

• Strong knowledge of end-to-end campaign implementation, monitoring and optimisation tactics (search query reports, ad copy testing…)

• Advanced knowledge of PPC (DoubleClick Search/ AdWords/ Bing) and Google Analytics

• Knowledge of tagging and attribution would be a plus for this role

• Understanding of Google Grant AdWords will be advantageous

• Other certifications across the Google Merchant Platform would be a plus

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