Growth Hacker/Marketing Lead

Growth Hacker/Marketing Lead – £45-60K – London

THE COMPANY
My client is education technology or EdTech’s most passionate pioneers. Their mission is to get the best education apps and resources into the hands of every learner in the world so that all people have the opportunity to fulfil their potential. Their talented, enthusiastic team are building and scaling a data-driven, real-time insight and recommendation platform for teachers, parents, districts and governments.
The Role
This is a newly created role where you will lead their growth activities across departments including Product Management, Engineering and Sales. You will also have the opportunity to work very closely with their Founder and CEO, Charles Wiles defining the strategy and priorities. This role will play a huge part in the ongoing success of the brand.

Key Accountabilities

• Define the company’s growth plan
• Which growth initiatives should we focus on
• Quantify and understand the company’s progress against its goals
• Put key performance indicators in place
• Ensure the right infrastructure is in place to support effective data-driven decision making across user data and user touch points
• Coordinate and execute growth plans using various approaches and methodologies
• Optimise the revenue funnel
• Provide customer insight by understanding user needs, habits and perceptions
• Prioritise growth initiatives and product changes
• Act as a linchpin between departments (sales, engineering and product management) to align the growth goals and execute effectively
• Drive content marketing, edit and write marketing collateral
• Be engaged in high-level, strategic thinking, as well as hands-on implementation
• Build a team to assist with different stages of the growth journey.

Skills & Experience:

• At least 5 years demand generation and growth hacking experience within a technology environment
• Exposure to an early stage start-up
• Commercial thinker with a dynamic knowledge of the growth journey
• Data oriented: Interpreting user data and Statistical reasoning
• Strong understanding of the best tools for retrieving, manipulating and visualising data e.g. mySQL
• Fluent in and experienced in optimising acquisition channels: Owned media: Twitter, Facebook ○ Paid: Ads, Sponsorship
• Earned Media: SEO, PR, WoM
• Ability to recognise and optimise MQLs and SQLs
• Experience using and perhaps implementing a marketing automation tool
• Creative flair, a curious and experimental mind and a strategic thinker
• Project management and leadership qualities.

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