CRM Manager

• Design campaign strategies using data and insight
• Execute direct to customer marketing campaigns to drive lifetime value, loyalty and spend via their automated marketing systems
• Lead on the development and implementation of marketing campaigns using their real time data and through RFM segmentation, lifecycle journeys, triggered campaigns and personalised content.
• Drive to leverage their App with Push / rich inbox campaigns plus Direct Mail, SMS and targeted emails
• Manage to a marketing budget and R.O.I. target
• Drive personalised marketing messages using customer segmentation, data and reports and based on behaviour, product, channel and message using a test and learn methodology
• Review campaign reports & analysis to make intelligence led campaign decisions
• Oversee responsibility for part of the CRM budget
• Build relationships with key internal stakeholders and ensure alignment in delivery of key activities
• Engage and drive great performance with direct reports

Required Skills:

• Strong understanding of direct marketing principles via digital channels such as App push, rich inbox and Email
• Quality Excel skills – ability to interpret and translate data effectively
• Work independently and meet strict deadlines
• Hold previous experience working within a multi-channel business
• Experienced in campaign management and using reporting softwares