Direct Marketing Specialist

Greater London Contract / 12 Months £180.00 - £230.00 per day
Salt is collaborating with a well-known travel brand as they seek to hire a talented individual to join their Customer Marketing Team on an ASAP starting, 12 month contract role.
In this hybrid (2 days per week to London HQ) role as a direct marketing specialist, you will play a crucial role in managing the daily operations of their global direct marketing initiatives through channels such as email and app push notifications, driving both business growth and customer value.

Responsibilities:

  • Create email and push marketing campaigns for key markets.
  • Proofread and test all global email campaigns prior to customer distribution.
  • Monitor email deployments to ensure accuracy and promptly address any issues.
  • Support customer targeting (audience building, list generation, control groups, etc.) using Audience Builder and other SFMC tools, including setting up A/B tests.
  • Collaborate with the business insights team to deliver analysis and insights on email and push programs.
  • Develop and implement strategies to optimise communication production, streamline processes, and enhance overall execution efficiency.
  • Work closely with the CRM product team to define requirements, test, and implement new platform capabilities.

Qualifications:

  • Proficiency in HTML, CSS, scripting languages, and SQL.
  • 1+ years of experience in SFMC; experience with Data Cloud is a plus.
  • Basic programming knowledge is beneficial.
  • Excellent time management, prioritisstion, and problem-solving skills.
  • Strong teamwork and collaboration skills.

Job Information

Job Reference: JO-2407-345080
Salary: £180.00 - £230.00 per day
Salary per: day
Job Duration: 12 Months
Job Start Date: ASAP
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Contract

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Direct Marketing Specialist

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