Freelance Campaign Planner

Key Responsibilities:

• Oversee the execution of 15+ integrated campaigns annually, including major product launches.
• Create comprehensive end-to-end campaign project plans by:
  – Coordinating with all stakeholders to adhere to key timelines and deliverables.
  – Identifying and managing interdependencies.
  – Addressing issues and revising plans as necessary.
  – Ensuring timely and budget-compliant campaign delivery through effective stakeholder management.
  – Facilitate the delivery of essential campaign components, such as campaign strategy, creative platform, channel activation plans, creative requirements, and creative toolkits.
  – Oversee the final approval of output from the internal creative studio, ensuring production and digital files meet campaign standards.
  – Manage relationships with internal and external stakeholders, including clients, agencies, and suppliers.
  – Advocate for process improvements, capturing insights and applying lessons learned to enhance future campaigns.

Key Skills and Experience Needed:

• Project Management experience – A proven track record in delivering multi-channel campaigns, developing timing plans, managing priorities, and facilitating cross-functional teamwork.
• Experienced in managing rich media and standard display campaigns, collaborating with digital performance teams, publishers, and designers for creative development and builds.
• Skilled in managing cross-functional teams to ensure timely and efficient campaign delivery, identifying key decisions, and keeping teams aligned.
• Extensive experience in driving end-to-end campaign development, ensuring on-time and on-budget delivery. Understands the client-agency dynamic for developing campaign strategies and creative outputs.
• Experienced in working with creative agencies and internal studios, with a strong grasp of design, content development, and front-end development across print, retail, online, and digital platforms.
• Proficient in managing budgets and understanding commercial delivery.
• Capable of drawing clear conclusions from multiple sources of information.
• Excellent at managing and influencing stakeholders, including senior executives, with strong assertiveness and confidence.