Global Head of CRM – Luxury – £120,000

Global Head of CRM – Luxury Retailer – £90,000 – £120,000

A luxury retailer in Central London are looking for a Global Head of CRM. You will manage a team of 8, with the purpose of the role to lead and manage the relationship and engagement with customers – influencing customer behaviour and brand perceptions to drive digital traffic.

Although the role is weighted to CRM & Loyalty, you will own the global strategy for Performance marketing

Responsibilities

• Establish and develop the global CRM community within the business, sharing best practice
• Review all systems and Customer Experience touch points and make recommendations on the performance
• Keep senior stakeholders engaged in the CRM and Digital transformation
• Develop and optimise Performance Marketing and Content landscape
• Deliver digital initiatives set out in annual marketing plan, continually innovate and challenge what the business is currently doing
• Manage brochure marketing for the brand
• Own and lead the loyalty programmes, improving awareness & engagement
• Deliver targeted CRM marketing across Email, SMS and Push – using data & insights to drive revenue

Experience

• Seasoned CRM & Digital leader, with experience ideally from an ecommerce, or retail environment
• Experience of growing and overseeing high performing CRM & Digital teams
• Excellent understanding of CRM, loyalty, ecommerce and paid media
• Ideally educated to degree level in relevant subject

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