Lead Generation Manager – Payments

Lead Generation Manager – Push Lead Gen

Payments

London

£70,000 – £100,000

A global POS payments business are looking to build out their Lead Generation function in London and have a brand new role they are looking to recruit. Initially, you will be very hands on however will also be responsible for building a high performing team within 6-12 months.

The business are looking for people experienced with push lead gen, people who have experience using Cognism, Lusha, Apollo.io and/or Google Map Extractor to go scrape/filter/enrich data bases and provide them to the Sales team. Ideally you would have the experience using a couple of these tools together.

Responsibilities

· Develop and implement a comprehensive lead generation strategy to meet company revenue goals

· Utilise advanced tools and platforms (e.g., Cognism, Lusha, Apollo.io, Google Map Extractor) to scrape, filter, and enrich data for targeted lead lists

· Ensure the provided data is accurate, high-quality, and aligned with sales team requirements

· Stay updated with best practices in data sourcing and enrichment to keep the sales team equipped with optimal lead lists

· Plan, execute and manage lead generation campaigns and nurture them through the funnel

· Work with the content and design team to create compelling ads and email marketing campaigns

· Manage A/B testing and optimize campaigns based on conversion rates, click through and cost per lead

· Work with the sales teams to optimize lead scoring models and MQLs

· Use CRM and Marketing Automation tools to track lead behavior and optimize targeting strategies

Experience

· 5+ years of experience in a lead generation role, with a strong track record of delivering success

· Experience in Fintech, Payments or SaaS

· Experience running lead generation tactics across multiple channels, email marketing, Paid, Social and SEO

· Experience working with multiple Automation platforms for lead tracking and reporting

· Experience working closely with Sales teams to optimize lead generation process

*Rates depend on experience and client requirements