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Senior CRM Manager
£50,000 – £65,000
A global tech platform with nearly 4 million users are looking for a Senior CRM Manager to join their entrepreneurial dynamic team in the heart of London (although it can be remote).
This is a unique business that is doing incredibly well and have ambitious plans for growth. You will own the CRM strategy and will look to grow a team to ensure customer contact strategies and journeys are implemented to their growing customer base.
This role will also be managing digital agencies, so a good understanding of SEO/ PPC will be advantageous.
Responsibilities
· Working closely with the CMO you will be responsible for devising a comprehensive CRM strategy
· Execute and deliver a complete email programme including; transactional automation’s marketing messages and promotions
· Improve and drive CRM forward both for customer acquisition and retention
· Driving more insight and analysis into the effectiveness of CRM initiatives
· Analysing the performance of the CRM campaign and actively working to improve upon performance and creating value
· Manage the digital marketing agency and support them with execution of the PPC and re targeting strategy that you will define and drive
Requirements
· Ideally educated to degree level
· Data driven CRM experience but also a passion for creative campaigns
· Experience with designing and understanding complex customer journeys
· Ideally understanding of AB Testing
· Previous experience of managing multiple projects and liaising with senior stakeholders
· Experience using multiple ESP/ CRM systems
Upload your CV to our database.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.