Senior CRM Manager – Retail – £62,000

Senior CRM Manager – Retail/Fashion Brand

£55,000 – £62,000 + 20% bonus

London, Hybrid working

A leading UK based fashion and lifestyle retailer is looking for an experienced CRM Manager to join their Digital function in London. You will be responsible for the development of the CRM strategy implementation of a new loyalty scheme across the UK and international markets.

The brand has got some exciting marketing plans over the next 18 months, so you will have the chance to work on great projects and grow with the business.

Responsibilities

· Plan, manage and execute customer acquisition and retention initiatives in line with business objectives

· Overseeing management of all CRM activities across email & SMS

· Drive omni-channel CRM excellence by ensuring continuity in consumer experience

· Analyse and report on weekly, monthly and yearly data based on campaign performance

· Work closely with design and creative teams to continuously improve visuals and maximise click through rate

· Create and implement test and learn strategies, including A/B multi-variant testing that maximise conversions, manage set-up and configuration of data-driven campaigns ensuring deliverability and performance optimization

· Ensure the ESP is efficient and continuously improving

Experience

· 5+ years CRM/ Email Marketing experience ideally in Ecommerce environment

· Have used multiple ESP/ CRM systems (Exponea preferred)

· Knowledge of HTML and CSS is desirable

· Hands on experience of email marketing best practice

· Ideally educated to degree level

· Have excellent communication and interpersonal skills with the ability to communicate effectively at all levels