Head of Digital

Head of Digital – £60-70K

FMCG Founder led business

London – Hybrid 3 days in the office /2 from home

I’m delighted to say that I’m representing an FMCG brand whose proposition has been going from strength to strength! The owner has made an amazing name for themselves within the industry and is constantly considering new propositions to grow the brand.

With some exciting partnerships and retail channels already well established, the next line of acquisition is via direct digital channels to their customer base. What and how to do it, will be led by you!

This is a KEY HIRE for the business; with not only heavy input into strategic planning, proposition development, and growth of the brand through digital; but you’ll be incredibly hands-on around consumer acquisition, where the ability to get involved in the day-to-day nitty gritty is a given. They are ideally looking for someone who understands web development language and has experience in developing and growing an app.

Key Responsibilities:

· Create an engagement and acquisition strategy for digital to drive sales growth for the business through app and eCommerce.

· Continually optimise the brand’s web platform ensuring a smooth and successful customer journey.

· Set up best practices for reporting and tracking, measuring site performance with A/B testing.

· Lead the paid digital direct response acquisition activity for the business’s Digital Products and drive new sign-ups and conversion via paid social, search, email, web, PPC, app and digital content.

· Create and monitor digital measurement targets on volumes, OKRs, CPA and ROI targets.

· Manage budget and bidding strategies to maximise efficiency of digital channels.

· Oversee a small digital team, ensuring to inspire and motivate them.

Please only apply if you possess the following:

• You’re an entrepreneurial problem solver, with experience in a founder-led business.
• Digital native with knowledge of apps.
• You’ll be a strong leader, with experience in managing in-house digital teams and external agencies.
• Analytical and data savvy, you’ll have strong knowledge and hands on experience of Paid social and PPC advertising tools (Google Data Studio, Facebook Business Manager, Google Ads etc) and SEO / SEM best-practices.
• Technical knowledge of tracking and proven experience working with CMS platforms.