Digital Lead – Pharmaceuticals

Digital Lead | Pharmaceutical

London

£60-70k

We are exclusively working with a well-established Pharmaceutical company to help drive their digital performance in a newly formed position within the company. This company has a B2B focus with an element of B2C.

As a Digital Lead you will oversee the key business unit for the company, supporting with the implementation of an omnichannel approach to brand strategies. The business unit has a strong focus on e-learning and webinars therefore a candidate with experience in this area is desirable.

The Role

The role reports into the Head of Digital Excellence and is a translator between technical experts and marketers. You can expect to:

• Support with the development of integrated campaigns across multiple channels.
• Review performance metrics to assist the team with digital marketing actions.
• Communicate between marketing and technology to ensure projects are delivered to the highest standard.
• Conduct external analysis to improve the brand’s market position.
• Provide innovative thinking to drive learnings.
• Work cross-functionally with other Digital Leads within other business units to consider company-wide initiatives.

You

This role is for a driven, digital professional with experience working in a regulated industry such as healthcare or pharmaceuticals. Skills needed are:

• Currently working as a Digital Marketing Manager or Lead with +2 years in a regulated industry.
• Strong project management skills.
• Team management skills with the ability to influence.
• Innovative mindset.
• Experience using email marketing platforms, content marketing and Google Analytics.
• Experience in webinars and e-learning.