Product Marketing Manager

My client, an innovative software company, on the hunt for a Product Marketing Manager. This role plays a key part in the Marketing team and is responsible for determining the marketing plan to align with product strategy and directing the marketing activities for a number of products within the portfolio. The Product Marketing Manager is responsible for crafting the messaging and positioning for their assigned product(s). As The Product Marketing Manager you will conceive and develop innovative marketing programs that drive demand, and support the wider business in implementation of these plans. You will be the customer expert and use these skills to ensure the success of your product portfolio.

Responsibilities

● Product launch – Aligning with the product strategy and roadmap, support the Product Managers and partner with the Product Release Manager to execute on the plan for the launch of new products and releases

● Program management – Manage the cross-functional implementation of the customer facing GTM plan, working closely with the larger Marketing team to ensure the on schedule delivery creation and delivery of all content and collateral required for product launches and releases

● Product evangelist – Develop product positioning, messaging and steering documents that differentiate your products in the market, for use both internally and externally; responsible for ensuring all new concepts align to our brand values and vision, based on clear customer insights and key market trend tracking.

● Sales enablement – Communicate the value proposition of the products to the sales teams in Sales briefings and work with them to define and develop the necessary tools and content that support the selling process of your products

● Demand generation – Develop the strategy and manage the marketing programs that drive demand for your products throughout their lifecycle, including promotions and special programs

● Business intelligence – Analyse the market, sales figures, lead flow process and sales operations to ensure products meet monthly, quarterly and annual targets, recommending corrective action with Marketing and Sales teams

● Market intelligence – Be an expert on your buyers and users, how they buy and their buying criteria; be an expert on your competition

● Product and market strategy – Feed into the market and product requirements supporting your Product Managers and Product Specialists as they develop product strategy and roadmaps.

Desired Skills and Experience

● 3+ years of technology product marketing experience with at least 2 years experience in a field facing role

● Excellent knowledge of industry technology and demonstrated technical aptitude

● Proven project management ability, sound judgement, and the ability to develop trusted relationships

● Self-starter with the maturity to work independently with a strong sense of urgency

● A reputation for producing the highest quality of work

● Proven track record as a creative and strategic thinker with the ability to drive to clear decisions

● Strong team player with a proven ability to collaborate with individuals across all departments and levels of the organization

● Demonstrated ability to negotiate and influence decisions

● Ability to balance multiple priorities effectively within a fast-paced environment

● Strong analytic skills and a record of measuring and analyzing results

● Experience developing successful relationships with customers and potential customers

● Excellent organizational skills and a strong attention to detail

● Exceptional verbal and written communication skills

● Ability to travel as needed

Email your cv to egardiner@welovesalt.com to apply.

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