Regional Marketing Lead – NL and Germany Job in Greater London | Salt Recruitment UK

Northern Europe Marketing Lead

Location: Amsterdam or London (office 3 days a week)

Introduction:

My client is an international payments business that helps money move around the world. Their platform is not only simplistic and easy, but offers a number of solutions. Their purpose is around making business easy, wherever it may be.

With a focus on the SME market, as well as online vendors, their GTM strategy has been superb – now they’re looking to step this up even more, with more marketing heads focusing on the key markets of the Netherlands and Germany.

The Role:

We need an experienced regional marketer, with a strong track record in marketing who comes from a regional marketing with a solid B2B background. Your focus will be on acquiring small to medium businesses located in Netherlands and Germany.

Responsibilities:

· Set up the marketing strategy and tactics based on the target market and regional commercial strategy.

· Set clear goals and ensure each step will be delivered on time from the marketing perspective.

· Strategize and coordinate regional marketing initiatives across target European markets, with a specific focus on field marketing activities.

· Work in conjunction with the Global Marketing team to lead the localisation of the regional marketing strategy, ensuring content localisationis aligned with regional nuances and customer considerations.

· Ensure data and insights underpin the Marketing strategy, execution and growth plans.

· Drive and grow customer acquisition, through online and offline channels leveraging both global

marketing, in-house as well as third-party/agency resources.

· Set measurable KPIs for all activities and initiatives being undertaken and demonstrate MKT ROI through attribution modelling.

· Work closely with all other functions and be a team player, ensuring consistent marketing message/proposition is established both internally and externally.

Requirements:

· Senior, regional and strategic level marketing experience.

· Fluent in English and ideally German; additional European languages are advantageous (particularly Dutch).

· Previously marketed a product within online vendor eco-system to acquire Amazon sellers, will be distinctly advantageous.

· Able to work across multiple geographic time-zones in a matrix organisation

· Have understanding and respect for different working cultures

· Ability to manage, optimize, and effectively deploy a marketing budget with proven

track record of leading and influencing teams both locally and remotely

· Ability to navigate and adapt to a fast-paced and ever-changing environment, adopt an entrepreneurial mentality, not afraid to test out new ideas and roll up your sleeves to get stuff done

· Ability to challenge the status quo and think outside the box.