Demand Gen Leader

Demand Gen Leader

B2B SaaS

€100k – €130k + Bonus + Equity

Hybrid role (2 days in the office)

Office Locations: Lisbon, Prague, Copenhagen, Munich

Brilliant opportunity to join a rapidly growing, diverse, and international team of tech enthusiasts and entrepreneurial minds

You’ll manage marketing budgets of €10million+ and work with a world-class global marketing team in a hugely growing industry

You will need to be in the office 2 days a week with personal development and work-life balance being a huge part of the culture

Your Resonsilbites;

• Lead and grow an exceptional team dedicated to achieving customer acquisition targets for both self-service and assisted sales products across various markets through direct and indirect channels
• Take ownership of Demand Generation results. Oversee customer acquisition channels and manage the team, including SEO, SEM, Events, and Email
• Establish metrics, frameworks, and processes to ensure accurate measurement at the right time.
• Collaborate with the Revenue Operations team to create processes and data flows for tracking and supporting marketing lead generation, qualification, conversion, and other pipeline metrics
• Lead continuous efforts to enhance lead quality and quantity (MALs, MQLs, SAL, SQLs for assisted sales product), direct revenue (self-serve product), as well as improvements in CAC and LTV across the board.
• Define and oversee the planning, execution, and correction cycles of the DemandGen team
• Contribute to overall excellence by providing innovative ideas, strategies, analytics, and creative insights
• Optimize the Marketing technology stack. (Salesforce/Pardot, Ocean, BuzzSumo, Marketing Automation tools, Email tools, etc)

What we’re looking for:

• 15 years of marketing experience with 3 years of Demand Generation (Acquisition & Conversion) roles within growing B2B/SaaS companies
• Multi-Channel approach (Paid Marketing, SEO, PPC, Email Marketing, Events Marketing) Ideally from a Growth role (Full Funnel approach)
• A/B testing with an analytical mindset
• Proficiency in working with CRM stacks (Salesforce/Pardot) and marketing automation platforms (HubSpot, Marketo, etc.)
• Collaborative and able to work cross-functionally with global teams

Why join?

• Great salary on offer (Circa €110,000 – €130,000) Plus Bonus, Plus Equity
• Hybrid working (twice a week in the office)
• Professional & Personal Development is paramount (Budget provided for both)