Head of Offline Marketing

Head of Offline Marketing – Online Retailer

Munich (with 3 days a week in the office)

€120-130k + 25% bonus + relocation package available too!

THE COMPANY

Salt is excited to have been retained to work with a fantastic Online Retailer based in Munich which has grown to operate in over 30 countries and have 8 further offices globally.

The business plans to make Offline Marketing an integral part of their growth strategy and as a result are looking for a Head of Offline Marketing, in a newly created role for the business. This person would sit in the Central Marketing team and will help to build strong planning, buying and measurement capabilities for the brand’s offline marketing channels (direct mail, letter box, TC, CTV, out-of-home). This will help to achieve the wider aim of accelerating the growth of the business.

This role will initially sit solo with the focus of growing the team in time, therefore suitable candidates must be able to be hands-on and strategic, it really is an amazing blank canvas!! This person will also sit on the leadership team, so you must be able to think strategically across the full marketing mix as well as your specialism.

THE ROLE

Reporting to the CMO, you will;

• Develop the implement an effective offline marketing strategy across (direct mail, letter box, TC, CTV, out-of-home) that is aligned to the wider businesses objectives.
• Manage, mentor and grow a team of offline marketing professionals.
• Create and execute effective offline marketing campaigns which drive profitable customer acquisition and brand awareness.
• Review industry trends and competitors strategies to identify areas of opportunities.
• Responsible for the Offline Marketing budget, ensuring strong ROI.
• Collaborate with agencies to maximise the offline marketing campaign efforts.
• Work cross-functional with teams around the business to ensure aligned of offline and online marketing efforts (digital marketing, product development and sales).
• Set KPI’s for the division, ensuring to track and measure performance against these.
• Communicating, coaching and sharing processes and best practices.

What we’re looking for:

● Marketing professional with a deep understanding of offline marketing channels, technologies and agencies, preference being in TV.

● 10+yrs experience in marketing with at least 5 years in a Leadership position.

● Have managed a team and an 8 digit budget.

● Strong interpersonal and communication skillset.

● Superior leadership skillset.