VP Global Marketing – IT Services

VP Global Marketing – up to £180K plus Bonus and Equity – London/Hybrid

My client is an engineering IT services company, know for their transformational, mission critical cloud led solutions for the retail, finance and technology sectors specifically.

A global organisation, they are now looking to put a senior marketing leader at the forefront of leading the expansion globally with a specific emphasis on EMEA.

Role Overview:

My client is seeking a strategy and execution focused VP of Marketing, where Demand Generation and Digital Marketing strategies are at the heart of what they do; you will have strong leadership and experience in managing the Marketing function (3-4 Direct Reports with approx. 14 overall) – Reporting directly to the Chief Strategy Officer, this person will be a key member of the Leadership Team.

You will be responsible for driving Lead/Demand generation, Partner Marketing, Account Based Marketing (ABM), Digital Marketing partnering closely with Sales to drive the go-to-market strategy globally.

Key Responsibilities:

· Revenue Expansion and Demand Generation

o Provide a clear and well-articulated vertical positioning across all verticals, to establish a distinguished view and value proposition for each. You will need to have the ability to leverage differentiating propositions that are specific to the brand

o Reassess GTM plans continually, refining the approaches as new market demands emerge – seize on opportunities to capture new markets and clients through strategic marketing initiatives.

o Own the responsibility for account-based marketing and partnership marketing. Provide strategic direction to the sales enablement team responsible for lead generation.

· Drive Agility and Marketing Effectiveness

o Play a significant role in developing and implementing the company’s long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company’s revenue and earnings targets

· Market and Competition Analysis

· People Leadership & Digital Marketing

* Build a strong digital, technology-oriented and outcome driven marketing culture that is driven by a purpose for execution and focuses on speed.

Experience

· IT Services industry experience is essential – with proven ABM background

· At least 10-15 year B2B Marketing Experience

· Global leadership experience across different continents

· Proven experience at successful commercial results via demand generation techniques

· Strong strategic and digital marketing awareness

· Experience at senior leadership within a matrix organisation.