Search Analyst (Contract)

My client a leading consumer goods business is looking for a Search Analyst to start immediately. The Search Analyst is a digital native.

You will be responsible for the analysis of search data (paid & organic) as a key part of the delivery team, this role exists to make sense of vast amounts of data in a way that enable the team of marketers to act and improve the way my client can engage with its consumers.

The ideal candidate will be analytical, detail-oriented, and able to articulate the value of analytics to marketers and team members alike.

Responsibilities:

• Supervise and as required, undertake keyword research and analysis across territories using a range of manual and automated tools

• Aggregate existing data / research such as keyword analysis, PPC performance reports, consumer journey mapping, social listening, web analytics, etc to produce Paid and Owned optimisation recommendations, whilst also identifying gaps that require incremental research

• Supervise and as required, undertake SEO audits (E.g. Technical / Back-link) and analysis, resulting in the production of optimisation recommendations that will be communicated to the relevant web-development agency /team

• Construct search etymologies, with an ability to construct their own storylines with data from this

• Create reports showing web analytics data and site evaluations

• Translate all available competitor data and insight into a content and asset gap analysis, which will then inform the creation of a business case supporting the future production and amplification of content / assets to meet these consumer needs

• Connect business, marketing and communications objectives together, using data and insight to support the achievement of these objectives

• Communicate research and analysis to relevant project stakeholders ensuring they understand the findings, and take part in discussions about implications and next steps

Skills and Experience:

• Experience in corporate storytelling or the communication of complex information in a simplified way

• Experience manipulating and analysing large datasets

• Familiar with keyword tools such as Google Trends, Google Keyword Planner, KeywordIO, Ubber Suggest, etc

• Familiar with SEO tools such as SEMrush, Brightege, Moz, Ahrefs and/or Search Metrics

• Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations

• Understanding of SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

• Experience with analytics tools such as Google Analytics and SimilarWeb

• Hands-on experience of measuring and analysing online marketing campaigns, ideally multichannel including; organic and paid search, email, affiliate, display and social

• Understanding of biddable media, ideally Search Engine Marketing, either within a media agency or client-side role

• Self-starter able to ‘muck in’ as required and pick up ways of working quickly

• A functional understanding of HTML and CSS

If this sounds of interest and you are ready to start on short notice this role could be a good one for you.

Send me a copy of your CV to BJeffries@welovesalt.com

Immediate Start Contract

Day Rate

London Based ON SITE

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