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Product Marketing Manager

Ref: JO-2510-356642_1759280920

  • Environment: Hybrid
  • Contract Type: Contract
  • Starts: 2026-01-12

Salt is hiring a ‘Product Marketing Manager’ focused on driving local go-to-market strategy and execution for our priority ad products in Thailand and Vietnam. You will be responsible for bringing in market insights, influencing product strategies, driving holistic go-to-market strategies to drive awareness, adoption and growth of our ad products

Responsibilities:

  • Be the product go-to-market expert across our priority ad products, and own product growth and adoption for our large advertisers in Thailand and Vietnam.
  • Strategically drive business performance and adoption goals, by managing executive level relationships and independently navigate a variety of internal and external stakeholders to influence, align, and drive execution.
  • Plan and execute against local go-to-market strategies which include delivering product trainings, client segmentation lists, product positioning and narratives through the lens of Advertisers to drive business outcomes.
  • Partner with relevant stakeholders to conduct tests, validate proof points for our priority products and scale learnings.
  • Act as the voice of the market to global product teams. Collaborate with in-market Sales teams to synthesize market opportunities backed with data, and articulate customer problems and feedback, to influence product strategy and roadmaps.

Minimum Qualifications:

  • 8+ years of experience in product marketing and digital advertising or relevant experience.
  • Track record of collaborating well and influencing cross-functional teams
  • Experience working in a fast-paced, entrepreneurial, and fluid environment, with the experience to adapt, spot issues early, and escalate
  • Excellent communication and interpersonal skills
  • A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions
  • Bachelor’s degree or above

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.

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Product Marketing Manager

  • Singapore
  • Content, Marketing
  • Hybrid
  • Contract

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