Salt is hiring a ‘Product Marketing Manager’ focused on driving local go-to-market strategy and execution for our priority ad products in Thailand and Vietnam. You will be responsible for bringing in market insights, influencing product strategies, driving holistic go-to-market strategies to drive awareness, adoption and growth of our ad products
Responsibilities:
Be the product go-to-market expert across our priority ad products, and own product growth and adoption for our large advertisers in Thailand and Vietnam.
Strategically drive business performance and adoption goals, by managing executive level relationships and independently navigate a variety of internal and external stakeholders to influence, align, and drive execution.
Plan and execute against local go-to-market strategies which include delivering product trainings, client segmentation lists, product positioning and narratives through the lens of Advertisers to drive business outcomes.
Partner with relevant stakeholders to conduct tests, validate proof points for our priority products and scale learnings.
Act as the voice of the market to global product teams. Collaborate with in-market Sales teams to synthesize market opportunities backed with data, and articulate customer problems and feedback, to influence product strategy and roadmaps.
Minimum Qualifications:
8+ years of experience in product marketing and digital advertising or relevant experience.
Track record of collaborating well and influencing cross-functional teams
Experience working in a fast-paced, entrepreneurial, and fluid environment, with the experience to adapt, spot issues early, and escalate
Excellent communication and interpersonal skills
A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions
Bachelor’s degree or above
(CEI No: R1223390 | License No: 07C3147)
Salt is acting as an Employment Business in relation to this vacancy.
