SEO Manager

Our client is looking for a SEO Strategist will drive and support the strategic SEO direction and performance across the North America (NA) region, collaborating with global and cross-functional teams to optimize visibility, traffic, and conversions.

Key Responsibilities

Regional Strategy & Collaboration

• Partner with the global SEO team to develop the North America SEO strategy, prioritized action plans, and performance forecasts.

• Collaborate with Web, Product Marketing Management (PMM), and local marketing teams to ensure SEO initiatives are effectively prioritized and implemented.

• Identify opportunities to improve efficiency and alignment across global SEO operations.

• Represent SEO on cross-functional projects, providing insights, strategy, and recommendations to meet business goals.

Performance Analysis & Reporting

• Track and analyze website traffic, user behavior, and conversion data to evaluate SEO effectiveness.

• Deliver regular performance reports that communicate clear, actionable insights to non-SEO stakeholders.

Optimization & Technical SEO

• Conduct ongoing audits to identify and resolve on-page, off-page, and technical SEO issues (e.g., crawling, indexation, hreflang).

• Manage agency partners, reviewing and approving content and outreach activities to ensure high-quality deliverables that support regional objectives.

Operational Support

• Respond to SEO-related requests from internal teams via Workfront, including but not limited to:

  • Keyword research and competitor analysis

  • Metadata optimization

  • Pre-publication SEO checks

  • Recommendations for website migrations or redesigns

Who You Are

• A strategic and analytical thinker who provides creative, data-driven solutions.

• A proactive self-starter who can independently move projects forward while thriving in a collaborative environment.

• A strong communicator capable of translating technical insights into clear business impact for a range of stakeholders.

• A well-rounded SEO professional with deep expertise across on-page, off-page, and technical disciplines.

• Highly data-literate, with the ability to interpret complex datasets and present actionable insights.

• Organized and detail-oriented, adept at managing multiple priorities and meeting deadlines.

• Curious and growth-minded, continuously learning and staying ahead of SEO and GEO industry trends.

Skills & Experience

• 5+ years of experience in an SEO-focused role.

• Strong knowledge of SEO best practices, algorithms, and emerging trends.

• Proficiency with SEO and analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, GA4, Power BI).

• Experience with Content Management Systems (CMS).

• Bachelor’s degree (BA/BS) in Marketing, Communications, or a related field preferred.

Salt is acting as an Employment Agency in relation to this vacancy.