VP Demand Generation

Our client is looking a VP of Global Demand Generation to join their marketing leadership team. This role combines strategic oversight with hands-on execution, requiring strong analytical, operational, and project management skills. The ideal candidate will be adept at collaborating with global leaders to drive marketing performance, operational efficiency, and cross-functional alignment. This high-impact position will play a key role in accelerating growth and optimizing the global go-to-market engine.

Key Responsibilities:

• Lead, inspire, and develop a global marketing team, fostering collaboration, empathy, and cultural awareness to drive pipeline growth and customer acquisition.

• Own and deliver pipeline targets by defining growth strategies, optimizing demand channels, and collaborating with sales to accelerate lead generation and expansion.

• Oversee digital demand generation channels, including SEM, paid social, SEO, webinars, sponsorships, and integrated campaigns.

• Design and execute field marketing strategies that support regional revenue growth, working closely with regional sales leaders to ensure impactful local activations.

• Direct the planning and execution of global events to strengthen brand visibility, customer engagement, and lead generation.

• Develop and scale outbound and account-based marketing strategies aligned with sales objectives.

• Partner with channel and partner marketing teams to align global initiatives and drive qualified pipeline growth.

• Promote a culture of experimentation, testing, and optimization to continuously improve ROI and performance across marketing channels.

• Ensure close alignment between marketing, sales, and go-to-market teams to drive shared success.

• Partner with brand, content, and product marketing teams to ensure consistent messaging and cohesive campaign execution.

Requirements:

• 15+ years of progressive experience in marketing, demand generation, or go-to-market leadership within enterprise-scale or technology-driven organizations.

• Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent experience is a plus.

• Proven track record of leading and scaling global teams, with strong coaching and mentoring abilities.

• Deep understanding of go-to-market dynamics and demand generation strategies.

• Strong financial modeling, budgeting, and data analysis skills, with expertise in Excel or Google Sheets.

• Exceptional organizational skills and the ability to manage multiple complex initiatives simultaneously.

• Excellent communication, collaboration, and stakeholder management abilities across all levels of the organization.

• Proficiency with project management, marketing automation, and collaboration tools.

• Demonstrated success in driving cross-functional initiatives that deliver measurable business outcomes.

Salt is acting as an Employment Agency in relation to this vacancy.