Associate Strategy Director

Salt has an ongoing global partnership with one of the biggest names in Marketing + Advertising. This world-renowned creative agency is looking to hire an Associate Director, Strategy position will be based out of the Memphis metropolitan area.

This role sits within the Performance Marketing team and will play a pivotal role – leading key client(s) and teams to deliver digital solutions and opportunities that drive performance and resonance with target audiences for their clients. This role will act as a strategy lead on a key client account by setting the north star strategy, lays the data and insights-driven groundwork and builds a strategic framework for brilliant media and communication plans to be built, executed and optimized by media, SEO, content and tech teams. You will report into the Director of Strategy.

The role + responsibilities:

• Lead strategic planning for dynamic accounts; play a key role in building trusted relationships with clients
• Frame insights, solutions and opportunities with an eye toward innovative solutions
• Lead development of “the who, the where and the how” to build brilliant and effective campaigns for clients
• Support media, content, creative or CX development from discovery to execution
• Develop creative and media briefs that are anchored in strong insights and clearly articulate the human problem and the data insights behind the business problem
• Conduct audience target/profiling analysis
• Perform competitive assessment
• Initiate and lead Qual and Quant research from start to finish, including writing up findings
• Collaborate closely with Media, Creative, Data and CX Leads to ensure effective translation from strategy into final work
• Responsible for demonstrating an understanding of consumer behaviors within digital media, and a working knowledge of media relevant to the client’s business, including TV, digital, social, experiential, print, OOH, and search
• Showcase an understanding of digital, social and emerging platforms and technologies
• Participate and/or lead internal project briefings, media plans and creative reviews on allocated client projects to champion the strategic viewpoint and ensure that all work is in line with strategy

Your profile + experience:

• 5+ years of strategy experience at advertising, digital and/ or creative agencies or consultancy
• Experience with integrated advertising campaigns across multiple media channels and the ability to demonstrate its impact on the brand
• Strong experience analyzing data, campaign performance and an understanding of the role analytics plays in selling and measuring ideas
• Experience in co-facilitating or facilitating workshops
• Multi-category/industry experience with B2B a plus
• Solid presentation skills to mid and senior leadership and can tell an inspiring, compelling story
• Comfortable with client-facing discussion
• A clear point of view and confidence in it, while having the openness and interest to listen to clients and teammate’s perspectives
• Experience and ability to mentor and inspire younger talent

Salt is acting as an Employment Agency in relation to this vacancy.