Senior Product Marketing Manager – Alliances

Salt is partnering with a leading project management SaaS company to hire a Senior Product Marketing Manager for Alliances. This is a permanent FTE position and is fully REMOTE. Applicants must be legally authorized to work in the USA.

In this role your mandate is to focus on strategic initiatives involving the technology partner ecosystem and help take new integrations to market.

You will build relationships across the business, develop joint go-to-market strategies, enable the field, launch new features, and help shape the product road-map to support our integrations and technology partnerships. Additionally, you will closely collaborate with technology partners to build relationships and drive co-marketing programs that communicate the joint value of these partnerships to key audiences.

The role + responsibilities:

• Develop the joint go-to-market strategy for integrations and work cross-functionally to execute a plan that drives product growth and adoption across core partner audiences and shared customers.
• Understand the market for new integrations, assess competing alternatives, research customer needs, and translate those insights into actionable recommendations for key internal stakeholders.
• Deeply understand the target audience, define the top use cases, build differentiated messaging and positioning that clearly articulates the value of joint offerings; amplify those messages through the partner ecosystem.
• Manage relationships with technology partners; identify co-marketing opportunities, and work closely with technology partners and internal stakeholders to support demand gen campaigns, building brand awareness and generate pipeline.
• Define and drive the involvement of partners in community events and the involvement of the firm in partner-hosted events.
• Develop content and educate and inspire internal and external teams on value of integrations and technology partners.

Your background + experience:

• 5+ years of prior experience in a product marketing role focused on integrations, technology partnerships, or alliances
• Experience with B2B Enterprise SaaS software (familiarity with no-code/low-code and/or Project management software is a plus)
• You put the customers at the center of everything you do
• You are a storyteller with a deep love of the written word
• You are curious and have a growth mindset
• Take ownership, are accountable, and have excellent project management skills

Salt is acting as an Employment Agency in relation to this vacancy.