B2B Marketing Manager

Our client is a global, award-winning fintech that transformed how consumers pay and how merchants grow. With a brand that’s synonymous with innovation and customer-first thinking, they continue to redefine the future of commerce through creativity, data, and technology.

They’re now seeking a versatile, collaborative, and strategic B2B marketer to join their energetic marketing team. You’ll play a key role in shaping how merchants engage with one of the most recognised Fintech brands in the world – leading content and campaign initiatives that drive acquisition, retention, and growth.

Benefits

• 12-month parental leave contract with full leave entitlements
• Highly flexible hybrid working model (beautiful new Sydney CBD office)
• Join a passionate, high-performing marketing team that values curiosity, experimentation, and collaboration
• Strong cross-functional exposure across marketing, product, and sales
• Work with one of the most innovative Fintech’s globally, driving measurable impact on merchant growth
• Access to global resources and cutting-edge tools – including growing use of AI in marketing innovation

What You’ll Do

• Partner with senior marketing leaders to shape and execute a merchant-focused content and campaign strategy
• Lead the creation of B2B marketing assets – from website content and newsletters to account-based campaigns and case studies
• Develop integrated campaigns that drive merchant engagement, growth, and expansion across multiple touchpoints
• Manage end-to-end projects, collaborating with cross-functional teams to deliver campaigns from concept to optimisation
• Lead website refreshes and SEO initiatives, ensuring content is optimised for engagement and visibility
• Deliver trade campaigns and seasonal moments, managing all moving parts to create exceptional merchant experiences
• Use data and insights to measure performance, identify opportunities, and inform future strategies
• Partner with sales, growth, and product teams locally and globally to align marketing programs and ensure consistency across channels

What We’re Looking For

• 7+ years’ experience in B2B marketing, ideally within a fast-paced, cross-functional environment
• Deep understanding of merchant and partner engagement and how to drive outcomes through content and campaigns
• Experience across content marketing, ABM, lifecycle marketing, and campaign management
• Confident project manager who can juggle multiple priorities while delivering quality outcomes on time and budget
• Strong communicator with exceptional writing, editing, and storytelling skills
• Proven track record of delivering measurable marketing results and managing complex workstreams
• Solid grasp of SEO principles and how to apply them strategically
• Knowledge of Salesforce and AI marketing tools highly regarded
• A natural collaborator who thrives in dynamic, evolving environments

Apply Now

If you’re ready to take the next step in your marketing career with a world-leading fintech, we’d love to hear from you.

Click Apply Now or reach out for a confidential chat with Dave Bramley at dbramley@welovesalt.com

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.