CRO Strategist

CRO Strategist

Financial Services

Location: Hybrid/London 2 time a week

Salary: Up to £55,000

I am working with my client to hire a CRO Strategist with experience in CRO & digital product management or a related field in digital marketing.

You will be responsible for the end-to-end user journey for our their online insights website and trying to convert activity on that site to users buying into using the clients trading platform. You will be covering tracking, strategy, roadmap and commercial performance.

You will:

• Use data to develop and execute your digital/optimisation strategy to drive lead generation and/or an enhanced user experience.
• Collaborate with UX designers and Technology to ensure your requirements are prioritised, clearly understood and delivered on-time.
• Work cross-functionally with other teams to ensure your strategy considers the entire customer journey and aligns with marketing campaigns.
• Use web/UX analytics tools to monitor, analyse, and KPIs.
• Work closely with Marketing Intelligence to ensure you have a clear, up to date view of the landscape to enhance your strategy and/or react quickly based on test outcomes or changes to macro conditions.
• Lead customer segmentation and conversion funnel analysis to identify areas for improvement.
• Provide insight and reporting to the rest of the marketing and senior leadership teams on commercial performance.

You’ll need:

• Proven experience owning a conversion rate optimisation programme or owning the digital/commercial strategy and management of a relevant website.
• To be extremely data driven, with the ability to translate data/insight into a strategy/roadmap
• A good understanding of how leading CRO tools work (e.g. Optimizely)
• A passion for digital design, digital marketing and customer experience.
• Experience working with UX and Technology in an agile working environment, being able to prioritise and refine your requirements
• A solid grasp of statistics – being able to understand concepts like statistical significance, sample size and error rates.
• Experience in working with analytics tools (e.g. GA4, Contentsquare) and a solid understanding of data/tracking (eg Google Tag Manager)