Data Strategy Manager – CRM

Data Strategy Manager

Luxury Fashion Retailer

ü Own CRM data strategy for global fashion brand

ü Work with inspiring female leadership

ü Small, Agile team environment, opportunity to influence and be visible with very senior level stakeholders

ü NOT a bau role!!

Salary: £67k plus 50% discount!

Location: Central London hybrid

This role sits within the EMEA CRM and Insights division, and we’re seeking an experienced Data Strategist to continue to deliver the CDP migration, AI model activation, data strategy for CRM and campaign measurement piece. You will have likely come from agency or an in house CRM function, with skills in the application and use of data to drive improved CRM and customer understanding.

The CDP migration to enable one single customer view is an important part of the role ongoing , as well as owning a number of other aspects, detailed in the spec. The business operate a very fast paced, ever changing environment, so the ability to work at pace and to drive processes if key.

You will also focusing on broader strategic items such as how they capture data from their customers, how this is governed, where it lives etc. As well as owning the CRM data strategy and audience selection – basically anything to do with data for the customer!

You will have 3 direct reports so some experience in management or formal mentoring in key for this role.

We also need someone who has a Martech mindset and can identify where the opportunities are to do more here; whether it’s building microsites, making sure the data is connected, working with the media team to get customer data feeds into the database, thinking about different data and tech.

This is an incredible opportunity to work alongside some of the most impressive female leaders I’ve had the pleasure of dealing with, and within a business that is heavily investing into building a data driven culture.

Skills & responsibility required:

• Educated to degree level, likely in a numerate subject; Chemistry, Physics, Mathematics, Statistics, Economics, Engineering, Machine Learning, Computer Science, Marketing etc.
• Strong background in developing CRM lead data strategies for large scale organisations across direct to consumer channels
• Strong experience of working with customer databases and CDP
• Likely experience with SQL or another database language
• A ‘Martech mindset’ is very important to support the go ongoing CDP migration and understanding the art of what’s possible and where improvements or changes can be made around their Martech
• Highly consultative in approach, able to manage and nurture stakeholder relations across a number of regions
• Exceptional communication skills in order to influence agency partners and build credibility and thought leadership internally around data strategy and CRM
• Ideally experience of working in a retail environment
• ·Experience in managing database health and performance