Marketing Analyst- Adjust

Title: ​Marketing Analyst

Contract length: 2 months

Location: Central London

Day rate: Up to £410 via LTD

This role focusses around implementing Adjust to aid with revenue attribution for an app based business.

Key skills

• If you don’t have hands on experience working with Adjust, this probably isn’t the contract for you.
• No really, this contract is #exclusive to someone who has implemented Adjust before. Done this? Great! Lets talk.

See some other stuff below to fluff this out, but really if you have implemented Adjust in an app based business and are immediately available in London for a day rate around £410, then you probably don’t need to read it.

But anyway…

What you’ll be doing:

• Reviewing and assessing existing web tracking across properties and channels to ensure a comprehensive and cohesive data funnel, making and implementing recommendations for improvements
• Implementation of revenue attribution via Adjust and GA
• Creating dashboards in Power BI or similar BI tool
• Working with channel owners – CRM, SEA/PPC, SEO – to provide data, insights and reports to help them effectively manage and optimise their channels, creative, copy and content
• Working with channel owners on development of testing hypothesis and subsequent A/B tests/experiments
• Calculation of CLV by channel to help channel owners inform spend and efficiency
• Ownership of Marketing Board Slide KPIs and liaising with stakeholders
• Review of existing insights, data and customer segmentation to identify conversion and optimisation opportunities with a focus on customer retention
• Implementing dashboards and reports in Power BI or similar BI tool to enable the team to self-serve data and insights and easily pull together weekly and monthly reports and KPIs

What you’ll need:

• Experience in attribution modeling and tracking design and implementation
• Extensive experience as an analyst supporting marketing functions
• Experience in an App business
• Extensive knowledge of web, app, CRM analytics tools and metrics – GA, Adjust, Braze
• Experience in BI tools – Power BI, Periscope
• Strong experience in SQL (via formal learning or work experience)
• Experience in the following is highly desirable: R, NoSQL, Big Query
• An understanding of forecasting/predictive modelling is a plus
• Highly logical with a numeric degree or equivalent experience

There we go.

Interested? Send me an email! Agee @ welovesalt . com

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