Content Creator

Salt have partnered with a well known retail brand, as they look for a Digital Marketing Content Creator to join their team. This will be a full time 3 month contract, with the expectation of 1-2 days in the office per week.

You’ll possess a strong creative aptitude and a talent for achieving commercial success. In this position, you will report to the Digital Marketing Creative Lead and play a vital role in converting brand assets into high-performing, digital-focused paid media advertisements across platforms like Meta, TikTok, Google/YouTube, Display networks, and affiliate marketing channels.

MAIN RESPONSIBILITIES

• Content Production: Develop top-tier content to support their paid media efforts, crafting digital-first assets to maximize performance.
• Asset Adaptation: Take raw materials from their brand team and rework them into compelling paid media advertisements suitable for various platforms.
• Collaboration with In-House Studio: Collaborate closely with their in-house studio team to create content tailored specifically for their paid media campaigns.
• Commercial Acumen: Combine a creative perspective with a profound understanding of what resonates commercially within the realm of paid media.
• Elevated Content Creation: Enhance the quality of their paid media ads by transforming single-use brand assets into numerous highly effective ads tailored for each campaign.
• Adherence to Best Practices: Stay current with and implement industry best practices specific to paid media advertising.
• Strategic Vendor Relationships: Strategically partner with key vendors such as TikTok, Meta, and Google to access the latest product betas and whitelisting opportunities for innovative ad creation.
• Brand Liaison: Act as the intermediary between the brand team and digital marketing, ensuring timely and efficient asset transformation.
• Performance Evaluation: Monitor and analyze the performance of the content created, making adjustments based on performance data.

What you’ll need:

• Creative Eye: Strong aesthetic sense tailored to digital platforms.
• Video Content Pro: Natural aptitude for creating engaging TikTok and Reels videos using iPhone, proficient with video editing programs and apps.
• Commercially Savvy: Understands what resonates with audiences in paid media.
• Collaborative: Works well with internal teams, especially the in-house studio.
• Proactive: Takes initiative in transforming and improving raw assets.
• Quality-Oriented: Committed to elevating the standard of digital ads.
• Adaptable: Open to feedback and quick to iterate based on performance.
• Tech-Savvy: Comfortable with digital tools and platforms.

Apply to find out more!