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They have an organically grown content strategy, based around a weekly Content that they are looking to upscale this and improve the professionalism and strategy around what they are doing to enhance themselves as a business.
In order to do this, it means supporting the service offerings in a more targeted approach, but also managing input from external PR team. With a new website set to launch in the coming weeks that need backing with content, you will strategise and maximise these posts and the mandate for this will continue to grow as they gain more traffic.
Your goal is to scale and professionalise their processes and their Content.
You will manage the production team and liaise with the output team to create content. They want to work with an iterative mindset, in that this person can agree a target set of conditions that they want to achieve, break down how they get there and step by step work through experiments to get there. For this reason, this person must prioritise feedback from viewers!
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