Content Marketing Manager – SaaS

Content Marketing Manager (SaaS)

Up to £50K, London

I am representing a RegTech start-up who are powered by the vision to drive trust between brands and their customers. Their unique product enables real-time verification online, meaning customers can be onboarded instantly through digital, rather than face to face.

They are now looking for a B2B Content Marketing manager with strong experience working across SaaS products, to own and define a content strategy that will drive lead generation and inbound marketing efforts to attract new clients to their platform.

The Role

The Content Marketing manager will be responsible for:

• Leading the content marketing strategy for the brand with a focus on growth metrics
• Producing enticing content that positions the brand as an industry leader, be that –
  • Articles and interviews with influencers and thought leaders in the market – you will build up contacts and network with journalists, CFOs, FDs etc to spot theme and industry trends.
  • Case studies for sales teams
  • Email marketing content for lead nurture programmes
  • Copy for paid advertising and b2b social posts
  • Ensuring website copy is up to date and optimised for SEO
• Analysis of content marketing campaigns – whats working / what isn’t

The Candidate

Please only apply if you possess the following:

• Experience working in a b2b SaaS business – this is non negotiable.
• Experience planning and delivering Content marketing strategy with a focus on lead generation
• A strong understanding of the SaaS sales funnel and the ability to think commercially around content
• Exceptional writing skills – this role will be hands on
• Metric driven approach to content planning – you must be able to demonstrate where you have delivered growth through your ideas
• The gravitas to work autonomously and outreach to senior industry figures for content stories.

If you meet the criteria above and would like to apply, please share your CV with Cat Symons at Salt recruitment today.

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