Content Writer – Fintech!

Content Specialist – FinTech!

£35K, London

The Opportunity

I am representing a newcomer to the Fintech scene who are seeking a talented Content specialist to join their new team. The business, a challenger brand in the pensions market, plan to launch by Q3 this year so this is a great opportunity for a talented writer to put their stamp on the brand and build their content offering in a “blank slate” role.

The Role

Work with the Head of Marketing to plan and deliver a robust content strategy for the brand. Specifically, this role will be responsible for:

– Planning a content calendar that ties in with marketing initiatives to drive brand awareness and customer sign ups within the target demographic (55+)

– Copywriting for all digital channel and marketing campaigns

– Repurposing content for different channels to drive engagement – social, email marketing, website, blogs, marketing collateral

– Developing tone of voice and brand guidelines for the business

– Optimising content for SEO and ensuring it is compliant

– Use data tools to understand web traffic and customer behaviour onsite, drawing insight for future ideas.

The Opportunity

I would be interested to speak to candidate who can demonstrate the following:

– Copywriting for digital channels and marketing campaigns within a B2C regulated brand (financial services experience would be highly desirable!)

– Experience repurposing and optimising content to suit different channels and for SEO efforts

– Exposure to planning content calendars and strategy input

– Experience using Hubspot CMS would be desirable

– The ability to prioritise and manage a busy workload

– Native level English language skills

To apply for this exciting role, please get in touch with Cat Symons at Salt recruitment today!

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