Head of Inbound Marketing

Senior Content Marketing Manager,
FinTech, Paris based

**PLEASE NOTE THIS ROLE IS A RELOCATION OPPORTUNITY**

The Opportunity

Based in Paris’ Silicon Centre and founded a little over two years ago, my client has seen unprecedented growth by tapping into an area of finance no business has been before! With a strong vision and a solid development plan, this is a fantastic time to join the business as they look to build brand equity in international markets.

They are now seeking a savvy Content Marketer to join the team and lead inbound marketing initiatives for the business in a brand-new position. This would suit someone who is full of new ideas, has an entrepreneurial outlook and thrives in a fast paced environment.

The Role

Reporting straight into the CEO and working alongside three other talented marketers, the Senior Content Marketing Manager will be responsible for:

• Define and deliver an international content strategy that focuses on supports brand awareness, drives traffic and generates quality leads.
• Writing, repurposing and adapting compelling copy and curating content for the website, sales collateral, thought leadership, reports, email marketing campaigns, and the successful blog, championing and owning tone of voice and best practise.
• Defining and delivering content through different mediums be that Video, Podcasts, Infographics, Webinars etc.
• Ensuring all content meets brand guidelines and is optimised for SEO.
• Understand the commercials behind effective content campaigns and draw insight to shape future ideas.

The Person

The successful candidate will:

• Be incredibly excited about relocating to the City of Light!
• Have proven experience managing the content calendar and publishing schedule of a successful, editorially led, transactional website with a strong understanding of how to grow a customer base by strong content.
• Have broad content experience – all candidates must be able to demonstrate where they have delivered a multiplatform content strategy across different mediums, including website, social, video, podcasts etc.
• Possess exceptional copywriting skills – it must be Native English level.
• Be a “go-getter”- they will be full of ideas and keen to get the ball rolling on new initiatives.
• Be up to date with the latest trends in digital editorial.
• Be highly organised and able to prioritise competing deadlines effectively.

To apply for this exciting role, please send your CV and a cover letter to Cat Symons at Salt recruitment today!

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