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CRM & Email
Head of Marketing Automation – HubSpot – B2B Saas
£60,000 – £80,000
A leading, London based online SaaS platform are looking for a Head of Marketing Automation to join their growing digital function and to report in to the CMO.
The businesses specialises in legal advice & technology, and are growing rapidly in all departments. This is a newly created opportunity and they are looking to implement HubSpot in the coming months – so need a real specialist in this area.
Previous experience within a data informed, innovative software environment is a must for this opportunity. You should have a proven track record within Marketing Automation and in a B2B environment.
Responsibilities
- Working in an ecosystem connecting with many thousands of SMB’s directly and via partnerships of businesses in various industries utilising a subscription-based model
- Driving change through data informed strategies, delivering the communications to drive spend efficient, improving customer engagement at each touchpoint and increasing loyalty
- You will leverage automation platforms to ensure optimal workflows shift marketing efficiency into high gear and fully harmonize with the sales team to drive ever better performance
- Implement HubSpot throughout the organisation, and get the most out of the tool
- Reporting effectively across the organisation, agencies and partners to provide KPI analysis and identify the signals throughout the customer journey
Experience
- Ideally 3+ years of experience working daily with an automation software (must have strong HubSpot experience) in a high-tech B2B SaaS
- Ideally educated to degree level in relevant subject
- Proven ability to collaborate with marketing campaign teams to understand goals, implement programs and provide concise post-campaign reporting
- A business-based (rather than purely technical) understanding of CRM processes for lead lifecycle processing, data enrichment/normalization/segmentation, scoring and nurturing
- Adept at helping sales teams become more impactful and productive, using the latest techniques to help a growing team maintain a high velocity track
- Ability to work independently and be proactive, whilst also working as part of a team towards the bigger picture
- Analytical mindset, with previous experience working in a data driven organisation
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Job Information
Job Reference: MC14
Salary: £60000 - £80000 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Permanent
Job Skills: b2b, campaign, Hubspot, Marketing Automation, Sales
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