Head of Ecommerce | Sports Team

Head of Ecommerce
Sports Team / Apparel
London/Remote
£70-80k

This is a role to get excited about! It’s within a world class sports team with a huge fan base and a growing digital revenue stream. It is a strategic role, working with a team and external agencies/partners (such as Adidas). It’s also super flex with the chance to go into the office fortnightly if that suits. Great business, very passionate and buzzing culture and lots of scope to drive digital transformation.

The Role

This role works closely with the Head of Customer Acquisition and will be responsible for shaping and leading the ecommerce and digital marketing strategy. You will:

• Grow ecommerce revenue opportunities
• Acquire new global audiences (paid media, SEO, social media, CRM, influencers etc)
• Re-engage valuable known audiences
• Lead and create marketing strategies with selected platforms
• Improve user experience and optimise conversion
• Develop strong and valuable partner relationships.

What You’ll Need

This role needs someone who will be passionate about the brand and their fans, who has solid experience in driving digital growth on multiple channels and platforms.

• 7+ years’ experience leading an ecommerce or retail marketing function (ideally a large footwear/fashion brand) with a proven track record in delivering results.
• Experienced in embedding a trading culture and ability to upskill own and other teams.
• Excellent understanding of tools and techniques used in marketing, audience planning, SEO, UX and CRO.
• Excellent knowledge of paid media platforms, analytical tools and CRM systems.
• Excellent knowledge of social media platforms, as well as a knowledge of market specific social channels e.g. China.
• Solid understanding of attribution modelling across the marketing funnel.
• Strong communication and leadership skills – both your own team and internal/external stakeholders
• Proven experience of managing third party suppliers effectively.
• Expertise in performance monitoring / tracking and budget management.

Benefits

Aside from working on one of the worlds most engaged and exciting brands, here is a few of their benefits:

• Bonus potential
• Pension, Life Assurance and Income Protection
• Discounted match day tickets and lots of other member discounts
• Corporate discounts across retail, hospitality and more
• Regular social events
• Cycle to work scheme
• Christmas bonus
• Employee of the month
• Flex working
• And more