Account Director PR – Luxury Fashion

Account Director PR – Luxury Fashion

London hybrid working

£48,000-£55,000

Company

My client is an award-winning boutique communications agency specialising in the luxury Fashion and Beauty sector, and they are now on the lookout for an experienced Accunt Director to join their growing team. They have a diverse client base of luxury and high-street fashion brands and work with some of the most well-known and innovative brands in the world.

The Account Director will have demonstrable pr experience in a client-facing role and can juggle a number of clients and projects at one time. You will be working with their world-class team, you can look forward to creating and delivering effective PR and integrated communications strategies, securing coverage, ideating interesting and creative onsite content, stakeholder profile building, and generating online exposure for a portfolio of national and international brands.

This agency is known for its amazing empowering culture which is focused on having a happy creative and ideas-driven team who are passionate about the work they do. You will work in a family feel environment where everyone supports each other, and you will be led by an experienced MD who comes from pr both in-house and agency side and can understand your reality. Your personal and team achievements will be recognised and rewarded through incentives, team bonding days out, and trips away. You will enjoy plenty of staff incentives such as traveling to some of the best cities in the world for amazing events and launches. You get free goodies and samples on a regular basis to keep you updated and in the loop on trends.

Key Responsibilities

• Take the lead and develop award-winning campaigns with the PR and Content teams.
• Build relationships with key journalists and sell in headline-grabbing campaigns to press.
• Write press releases and sell-in stories to relevant media.
• Attend client meetings and present monthly performance decks.
• Developing long-term relationships with bloggers, journalists, writers, and influencers.
• Engaging in a variety of digital PR-driven activities including asset outreach, reactive & proactive pitching, and influencer marketing.
• Creating concise client-facing documents including reports and content pitches.
• Bring an innovative approach, ready to bring fresh ideas and new methods to the team.
• Take responsibility for the department’s hours of planning and performance.
• Ensure that outreach techniques and end results are the industry’s best.
• Support knowledge sharing and a culture of learning within the team.

About you

• Proven commercial PR experience ideally with fashion and agency side experience.
• Experience in creating engaging and entertaining outreach campaigns using data and content.
• Be able to show a portfolio of campaigns that have been featured in high-domain authority sites.
• Have experience in leading Digital PR campaigns, from ideation to execution.
• A strong understanding of the fundamentals of PR and SEO and how they integrate.
• Developing long-term relationships with bloggers, journalists, writers, and influencers.
• Attending client-facing meetings and presentations.
• An excellent communicator, both written and verbally.
• Experienced in WordPress
• The ability to multi-task, meet deadlines and work under pressure.
• A degree in PR, journalism, marketing, advertising or similar is advantageous.