Ad Ops Manager (contract)

Digital Operations Manager (Contractor)

Reporting to: Digital Operations Director

London/ Hybrid £300 per day inside IR35

Role context:

• Contract to fully support the Digital Operations team, as an experienced ad ops / digital tech professional.
• Is the key point of contact for the day to day account management of the clients.
• Supports the Digital Operations Managers and Directors to ensure the smooth running of BAU (business as usual) for all accounts.
• Recommend operations solutions to drive client strategies
• The Digital Operations Executive (Contractor)’s role is to:
• Ensure the successful activation of all the clients advertising campaigns, primarily using ad server platforms (e.g. Google Campaign Manager, Adform, Flashtalking)
• Support the client’s digital ad technology stack needs
• Provide technical insight & support to the Journey Activation & other WM CS teams
• Work on client projects, including but not limited to: implementing ad tech such as Tag Management Solutions, third-party Verification services, etc
• Be a primary point of contact for clients & internal customers and stakeholders for all Digital Operations services
• The Executive (Contractor) is closest to BAU ad operations and have unique insight into the effectiveness of the applied ad technology and services on accounts. They are key to driving improvement and growth across the clients.

Core responsibilities:

Client Services

• Lead the implementation of advertising campaigns & services within agreed timescales & workflows
• Ensure clear communication to all stakeholders regarding timescales, best practices and SLA’s
• Be the expert advisor in Advertising/Marketing technology & operations
• Maintain a proactive account management system including regular cross training and constructive feedback to enable flexibility of skills and resource across accounts
• Support and manage partnerships with relevant internal & external stakeholders to understand, document and deliver new technology and service requirements for clients

Specialist Knowledge

• Understand and deliver new technology and services to clients and stakeholders as required, particularly in the areas of Advertising/Marketing Technology
• Provide a best in class system of processes and tools, including ad serving, site tagging and tracking technologies, web analytics strategies, accuracy in data collection
• Champion for Digital Operations services throughout the business and wider GroupM network
• Keep abreast of the latest industry trends in Advertising/Marketing Technology

Account Management

• Proactive point of escalation, advice and support for all account team members and peers
• Provide constructive and professional feedback upon request/as required
• Support a superb working experience & culture for the team

Experience

• 3+ years digital online / ad operations experience in an agency environment, particularly in ad server and tag management platforms
• Essential: experience working in platform in Google Campaign Manager and FlashTalking ad server (Sizmek and Adform is a plus)
• DCO, site analytics (e.g. GA) and MMP (e.g. Appsflyer) experience is a plus
• Experience in client liaison and account management
• Delivery of complex technical implementations using a multitude of platforms
• Troubleshooting and debugging of online ad campaign issues
• Quality Assurance testing of tags on client sites

Relevant Qualifications (essential)

• Google Campaign Manager, Sizmek, FlashTalking, Adform or any other relevant ad serving certification

Relevant Qualifications (desired, not required)

• Google Analytics and / or Adobe Analytics certifications
• Tag management system certifications, particularly Google Tag Manager