B2B Demand Marketing Manager / Events job in Greater London | Salt Recruitment UK

Job Title: B2B Demand Marketing Manager – Hybrid Events and Webinars

Contract length: 8 months

Location: Hybrid London

Rates: PAYE – 47.97 an hour – Working 35 hours a week

About the client:

Our client a multinational software company, are seeking a passionate and skilled B2B Demand Marketing Manager to join their dynamic EMEA B2B Marketing team. The focus is on delivering innovative and scalable marketing programs that drive long-term growth through impactful hybrid events and webinars.

The Opportunity

As a Demand Marketing Manager, you will manage the end-to-end process of digital events, aiming to drive customer engagement, marketing qualified leads, and ARR. You will work closely with stakeholders across EMEA and the US to produce and manage B2B hybrid events and webinars.

Key Responsibilities

Planning

• Develop growth plans for hybrid events and webinars.
• Provide strategic input based on business priorities and resource availability.
• Use data models and insights to optimize digital events.
• Align local campaigns with global priorities.

Execution

• Manage the full lifecycle of digital events, including planning, production, promotion, execution, and analysis.
• Collaborate with cross-functional teams to ensure seamless event execution.
• Oversee production details to ensure a smooth experience for attendees.
• Utilize project management tools like Workfront for campaign setup.
• Handle technical aspects of webinars, including platform setup and live event support.

Measurement & Success

• Define and communicate success metrics to stakeholders.
• Track and measure campaign performance against business priorities.
• Develop testing frameworks to assess business impact.
• Provide detailed reports on webinar results to inform future strategies.
• Showcase program progress and successes through regular updates and reviews.

Qualifications

• 5+ years of significant marketing experience, with a growth mindset and strong CRM understanding.
• Proven experience in planning and executing B2B digital events (webinars).
• Excellent project management and organizational skills.
• Strong analytical skills for data-driven decision-making.
• Detail-oriented and reliable, with a deep understanding of B2B user journeys.

Preferred Qualifications

• Strong copywriting skills.
• Experience with digital event platforms (preferably Adobe Connect).
• Experience in a global, cross-functional environment.

If this sounds of interest to you, please apply now or email jpthomas@welovesalt.com an updated CV.