Oh no! This role has already been filled.

Don't worry, we have lots of other exciting jobs for you!

See available jobs in Marketing & Communications

That job has expired. Here are some similar roles:

Commercial Base Marketing Manager

West Midlands Permanent £45000 - £65000 per annum

Salt is proud to partner with one of the UK’s most well-known consumer service brands. The team are expanding and are on the hunt for several Commercial Base Marketing Managers. Not only will you be commercially astute, but you’ll be a significant contributor and channel proposition channel owner within the Base Management and Data team, a group that delivers on our client’s strategic vision to maximise revenue, profitability, engagement, and customer experience, across their existing 30 million Consumer customers. You will be accountable for delivering revenue, churn, volume, value and NPS outcomes, across all products – taking a household view across the main customer journeys (including upgrade, retain, upsell and deep sell).

The Commercial Base Marketing manager will drive the commercial performance, segmentation & stakeholder management agendas for the Squad, delivering activity to end customers in an iterative manner. You will be key contributors in building personalised Mobile, TV, Sport & future product customer journeys, experiences and campaigns that help our client extend and deepen their existing customer relationships. Critically, you will ensure that the squad keep a household value angle to their activity (e. g. building business cases, modelling where required), the key being to drive value with a “test and learn” mindset.


  • Ownership of squad’s performance trading – internally & externally. Driving performance to forecast & including clear “so what” next step plans to drive incremental value
  • Quarterly forecasting & in quarter outlooks
  • Define segment targeting, offer strategies & vision for base X-sell journeys
  • Work with key stakeholders across the squad to identify areas of performance optimisation (campaigns, analytics, data science, assisted voice/digital channels)
  • Drive base trials performance/KPIs including ensuring test and learn v control
  • Development of business cases, using insight and modelling to build scenarios
  • Support the creation of end-to-end base journeys with inbound and outbound capability
  • Prepare requirements & execute project change in squad & with wider support teams
  • Support the refining & prioritising of product backlog taking inputs from Digital & Trading SPOs where necessary
  • Appraise future commercial strategy & long-term planning aligned to wider business planning cycles


  • Strong consumer marketing experience ideally within the services industry (at least 4-5 years)
  • Excellent commercial thinker – experience of having P&L or channel revenue accountability is highly desirable
  • Robust use of insight to understand macro commercial and customer challenges, and how it impacts the approach of their squad
  • Solution focused, always able to break through complex issues
  • Strong presentation skills
  • Autonomous and able to think on their feet
  • Excellent stakeholder management & influencing within the squad, but also with external stakeholders trading, digital, Props & Customer Service teams

Job Information

Job Reference: CBMM-BIRM
Salary: £45000 - £65000 per annum
Salary per: annum
Job Duration:
Job Start Date: ASAP
Job Location:
Job Industry:
Job Industries: Marketing & Communications
Job Locations: West Midlands
Job Types: Permanent

Here are some related jobs


Upload your CV

Upload your CV to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Commercial Base Marketing Manager

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.