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Mobile, TV, Consumer, Gaming and more..
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Up to £80K Base + Bonus and Bens
Salt is working with a major British business that spans mobile, broadband, TV, and consumer sectors. They have a presence in every second home in the UK and are a constant on the UK high street. My client is looking for a candidate that has planning and strategy experience with integrated campaigns across paid, owned, and earned.
The Role:
· Responsible for driving direction of brand communication planning across paid and owned channels.
· Lead on development of integrated and audience led brand and comms plans.
· Have a strong understanding of audiences, insight, data strategy and media across paid, owned, and earned channels.
· Combine paid and owned comms touchpoints to create holistic communication and messages for audiences.
· Keeping on top of trends, zeitgeist and cultural events that are relevant to the brand and audience.
· Capture consumer attention across multiple product categories (broadband, mobile, tv, security, consumer electronics, digital platforms and more..)
· Create briefs with audience insight to drive relevance to achieve brand objectives.
· Ensure use of all paid and owned channels and communication tools to reach audience at scale.
· Main point of contact for planning agencies and owner of audience lead briefing processes.
The Person:
· 6-10 years experience in communication strategy and planning across paid and owned channels, or a similar experience at a customer led organization.
· Strong experience in creating insight and data led briefs that build a case for change.
· Demonstration of audience led planning with creative/media agency relationship experience.
· Able to pitch and influence data led ideas to senior leaders.
· Able to bring together multiple communication and creative strategies into a holistic integrated plan.
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£280 - £300.00 per annumUpload your CV to our database.
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