Ecommerce Marketing Executive | Retail/Lifestyle/Fashion

Ecommerce Marketing Executive | Retail/Lifestyle/Fashion
Wakefield (5 days office based)
£30-35k

This heritage, family born brand is looking for a bright, eager Ecommerce Marketing Executive to join their small team. You’ll be able to drive all campaigns on and off their website across content, performance, email, Amazon and more.

Why should you join them?

• Unique DTC brand with global reach – not typical ‘fashion’ but are led by fashion design.
• Small business and team, but part of a wider group of brands, so lots of support.
• Lovely culture in the team – family feel, fun, friendly, inclusive, sociable.
• Reporting into a Marketing Manager, with a Head of Digital to help develop your technical skills.
• Opportunity to drive all digital marketing channels – they haven’t been doing a lot with these, so you can make them your own and shape the strategy (they’re very open to education!)
• Base salary up to £35k + benefits inc 24 days holiday, good staff discount, pension, free parking.

The Role

As mentioned, this role can be shaped for you. They’re doing very little with these channels, so you will be able to own and develop them, educating the business and leading the way, with a data led approach. You will work across:

• The trade and digital marketing calendar (alongside the ecom exec who runs the technical aspects of the site)
• Own all email marketing campaigns (and look at trigger journeys’s, how they could improve etc).
• Work with agencies on all paid search, paid social and affiliate campaigns (briefing and monitoring performance etc).
• Manage onsite content and landing pages for all external campaigns.
• Manage all promotions onsite
• Manage Amazon accounts and advertising (alongside the Account Manager’s)
• Own all reporting and analysis

You

If you are someone hungry to take on more responsibility and make a real impact in a business this is a great role. It needs someone data driven, who can dig into what they’re doing and find ways to improve. You’ll need:

• Experience in a DTC, ecommerce focused business (ideally fashion, retail, lifestyle, arts or similar)
• Experience managing performance marketing channels, and being able to direct agencies.
• Experience managing email marketing campaigns (MailChimp and Klavyio ideal).
• Proficient user of Google Analytics and Excel.
• Excellent ability to build internal and external relationships, influencing key stakeholders.
• Strong commercial acumen and extremely data driven – really using this to inform decision making.
• A passion for their product is going to be key.