Head of Brand- 12 month FTC

Head of Brand Marketing 12 month FTC | FMCG Challenger Brand

London (Hybrid 2 days in office)

£80-90k

This is a fantastic & exciting global brand that has a lot of scope after a recent acquisition. They are looking for a campaign veteran who comes with experience of marketing into Mainland Europe and is able to help create a strong visual identity for the brand to join their team on a 12 month FTC. Ideally the candidate will have experience working for a corporate consumer goods brand but also have experience working for a challenger brand.

Roles and Responsibilities

Working with the Brand Director and agency partners you will be part of the senior brand leadership team and will contribute to:

– Curating and developing the Brand Strategy, defining their positioning, messaging and identity.

– Work with the European brand teams to help localise the brand strategy to their market (predominately Germany and France).

– Develop and execute the campaign planning for the brand, driving this through the full funnel and throughout the customer journey.

– Manage the brand team, consisting of two direct reports and an overall team of 7.

– Work on visual design and branding for the brand, across all areas including brand packaging.

You

This role is perfect for someone who has worked for a classical FMCG/Consumer Goods brand and has moved to a challenger brand and are looking for their next step. You’ll need:

· A proven track record in a brand marketing role – covering all channels.

· Experience working in a challenger brand, ideally B2C or D2C.

· Subscription experience beneficial.

· Experience working on a global or European scale.

· Team management and external agency experience.

· A strong mix of creative/aesthetics with commercial/data acumen.