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£70000.00 - £80000.00 per annumRole: Head of Customer Data Driven Marketing- Retention, Data, & Loyalty Management
Location: Surrey/London
Day rate: Up to £400 via LTD
Contract length: 1 year
Customer Data-Driven Marketing (CDM) is a key strategic pillar across the client’s business. Data is instrumental in driving business growth through Acquisition, Retention & Loyalty driving activities.
There is considerable investment in this team by way of investment in new technology and resources to drive a data-driven approach across all digital channels. The CDM vision is to advance data-driven marketing through cross-channel orchestration and personalisation, integrating all online channels (Website, Paid Media, Email, Push Notifications, Loyalty App etc) with innovation in technology and operations.
This role is available for one year on a contract basis due to the current incumbent going on Maternity leave.
What will this role achieve?
You will lead the team responsible for the development of Data-Driven Cross-Channel Orchestration Programmes (Incl. Paid Media, .com, email, app etc.), Loyalty/Membership Programmes, B2B CDM and Customer Data Strategy. With the objective to drive Customer Acquisition to the European CDM Database, Retention & Cross-sell across Europe.
Working in partnership with the Director of Digital Platforms and other Channel Experts (.com / Social / Media and more), your team will direct the business on the implementation and maturity of data-driven marketing best practices which will enhance CDM contribution to sales.
Key Objectives
Increase CDM Contribution to sales (B2B and B2C) via three pillars:
Performance measurements include:
Key Responsibilities
Strategy Development
Commercial Objectives
Budget Ownership
Team Management
Stakeholder Management
Team Responsibilities:
What do we need for this role?
Competencies:
Personal:
What does success look like?
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