Head of Digital Marketing

One of Salts long standing clients within the FinTech space are currently on the hunt for a Head of Digital Marketing to join their senior leadership team to help with their continued growth!

They are an award-winning FinTech scale-up who support and give financial transparancy & control to small size businesses.

With over 100,000 customers, this role will be to lead on their marketing strategies to grow and engage their community.

If you enjoy scaling digital engagement, with experience building up teams and are passionate about helping businesses grow then please keep reading 🙂

This role is 3 days per week in the central London office and 2 working from home.

Responsibilities:

• Identify and build campaigns around trending topics to amplify their reach
• Championing consistent brand voice and message across all marketing channels
• Tracking and measuring ROI between channels and conversion metrics
• Build a connection with small business customers and topics they are interested in
• Planning and supporting the execution of nurture campaigns, sponsored social media, web SEO/SEM and display advertising
• Owning the website to improve usability for their customers and conversion
• Leading on their acquisition, community and product marketing strategies
• Creating processes, templates and structure to execute on your strategies
• Managing work streams within the marketing team and getting involved in the day-to-day.
• Setting, tracking and forecasting your budget across multiple digital channels
• Run live sessions with partners, media or influencers in their industry
• Planning and supporting the execution of online and offline marketing campaigns; including events.

Requirements:

• Must have solid relevant & recent start-up / scale-up experience for a SaaS or B2B tech product or service.
• Must have experience targeting SMALL size businesses.
• Around 7+ years’ experience in Digital Marketing (B2B)
• Have managed a team and/or significant budgets
• Experience in the accounting or business finance industry would be a plus
• Experience in building successful email campaigns e.g. Pardot and Salesforce
• Experience in setting up and optimising Paid Search and Paid Media
• Knowledge of running marketing database, segmentation and personalisation
• A passion for content and inbound marketing (side romance with brand and social encouraged)
• Knowledge of website analytics tools eg Google Analytics, Mixpanel, Intercom
• Working knowledge of ad serving tools
• Nice to have an understanding of HTML and CSS
• Up to date with the latest trends in online marketing and measurement