Marketing Manager

Salt is proud to be working with a global media intelligence provider who are on the hunt for a B2B Marketing Manager.

Salary: £40k-£50k + benefits

Hybrid working: Office in Clapham, SW London

Key responsibilities:

• Work with the CEO/sales leads to develop and execute the marketing plan for the region.
• Take ownership of regional marketing execution, coordination of internal and external resources and reporting
• Focus on contact acquisition by amplifying awareness in key markets
• Drive regional lead generation activities and partner with regional sales teams to drive demand for the product amongst our target customer segments
• Provide regular, detailed reports on activities and key marketing metrics
• Maintain an excellent understanding of products, clients and competitors
• Work with external agencies, industry associations, and vendors to execute PR and marketing campaigns
• Attend partner PR and communications events, dinners and conferences, representing the business and interests.
• Devise and run our own events and webinars to drum up lead generating activity

Skills:

• 3+ years B2B experience in marketing
• Able to demonstrate robust digital marketing techniques including PPC and SEO
• Excellent communication skills, including strong English copy writing
• Great understanding of PR, comms and media relations, there is marcomm element to this role
• Be a strong social marketer with a sound understanding of planning; execution; and reporting across Twitter & LinkedIn
• Experienced in multichannel marketing and marketing best practice including email sequences, physical event management and execution
• Proactive, self-starter able to use your own intuition to prioritise and manage workload
• Experienced in content-led demand generation
• Able to identify suitable customer case study opportunities
• Proficient in HubSpot
• Proficient in WordPress and design capabilities a bonus