Marketing Manager (B2B)

Marketing Manager (B2B) – London – £35k.

I’m recruiting for a B2B Marketing Manager, for one of the largest multinational hospitality franchises.

This is a very hands-on role. You’ll get a lot of ownership as your role will be focused on developing the B2B Marketing Plan for Northern Europe.

Although hospitality experience isn’t a MUST, you’ll need to really understand the market, and audience that you’re targeting.

Your challenge is to ensure that these brand’s corporate clients are fully aware of the brand within this region and the services this brand provides.

To do this, you’ll be working with the PR Director, Sales, GM’s as well as managing agencies who will cover Creative/CRM/Events.

What you will do:

· Establish the B2B marketing and comms plan across Northern Europe

· Develop plans to drive brand awareness

· Create trade PR plan with PR director

· Create and deliver CRM plan

· Create a suite of tools for B2B Sales teams to use, ensuring agencies are in place

· Manage B2B event website loading offers and supporting hotels to maximise opportunities

· Manage agency relationships across PR, Creative, and Printers

· Work with brand teams to develop and promote branded products

What you will need:

· 4+ years’ experience in a B2B marketing role

· Strong understanding of hospitality B2B

· Experience working within B2B sales

· Strong understanding of CMS

· Ability to write copy in English

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