Press Officer – Consumer Market

Salt is seeking a dynamic and experienced Press Officer to join our team in the consumer retail market.

Position: Press Officer -Consumer Retail

Location: London or Surrey hybrid

Job Description: As a Press Officer, you will play a key role in managing and enhancing our company’s public image in the consumer retail market. You will be responsible for developing and implementing effective communication strategies to promote our brand, products, and initiatives to the media and consumers.

Responsibilities:

• Develop and execute comprehensive PR campaigns to generate positive media coverage for our brand and products in the consumer retail sector.
• Cultivate relationships with key media outlets, journalists, and influencers to maximize media exposure and secure impactful press coverage.
• Create compelling press releases, media kits, and other communication materials to effectively convey key messages and product information.
• Monitor media coverage, track industry trends, and provide regular reports and analysis to senior management.
• Collaborate with internal teams to ensure consistent messaging and alignment of PR efforts with marketing, sales, and branding strategies.
• Organize and manage press events, product launches, and media interviews to maintain and strengthen our brand presence.
• Proactively engage with consumers through various channels, including social media platforms, to drive brand awareness and customer engagement.
• Stay up to date with industry trends, competitor activities, and consumer insights to identify new opportunities and strategies.

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• Proven experience as a Press Officer or in a similar PR role within the consumer retail industry.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong media relations skills and a robust network of media contacts.
• Experience in organizing and managing press events and product launches.
• Knowledge of digital marketing, social media, and influencer engagement.
• Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Passion for the consumer retail industry and staying abreast of industry trends.