Programmatic Account Manager

Programmatic Account Manager

Reporting into: Programmatic Business Director

Salt have teamed up with a fast growing, international media planning & buying agencies with 40 offices across 3 continents. This company are looking for a programmatic account manager who will be responsible for the delivery all Display and Video planning and campaign management, with the support of senior and junior members of the team working closely to create innovative solutions to answer client challenges. The role requires the ability to be forward thinking and deliver award-winning digital activity to help us improve performance and grow digital spend.

There’s a natural desire to scale campaigns to a level of sophistication that delivers on both reach, awareness and drive CPAs. They are familiar with and have experience of programmatic tools, campaign delivery and participate actively in programmatic discussions with clients and internal teams. They are equally adept at working within DSPs as well as working managed services who can deliver Programmatic media.

Role Responsibilities

The Programmatic Account Manager is the pivotal person within team structure. They are the owners of campaign delivery, and ensure activity hits and surpasses performance expectations. As the team members closest to the detail, they will be expected to communicate performance trends to the Programmatic BD and Head of, whilst also explaining and delegating responsibilities to the junior members of the team. The Programmatic Account Manager role will lead on the booking and reconciling of campaigns, along with Execs, under the support of the Programmatic Business Director.

Core Competencies and skills required

• History of activating campaigns across a range of channels, including display and video
• Strong understanding of multiple demand side platforms and experience of activation within the platforms
• Can traffic campaigns within ad servers, and understand analytics platforms
• Able to contribute and lead client meetings, including weekly reporting calls
• Ability to work collaboratively with key stakeholders across the company and The Partnership
• Able to translate briefs from the planning team into activation plans
• Experience of working with a community of planners and has a grasp of the planning process
• Ensure efficiency and accuracy across day to day tasks
• Carry out finance acumen duties across relevant clients
• Strong project management skills and an efficient working style
• Being an energetic, pioneering, and honest person who leads by example

What Success Looks Like:

• Consistent delivery and hitting/surpassing targets and KPIs
• Full accreditation across Google and Amazon platforms
• Involvement in award winning work
• Positive client reference scores
• Growth of client investment within the programmatic channel