Regional Marketing Manager – French Market

Regional Marketing Manager (France) – up to £60K plus Bonus – London

THE COMPANY
My client is the fastest growing B2B marketing cloud platform in Europe right now! They have grown from $0-$200 million in the last 5 years! Due to rapid growth, they are now looking for their first French market hire, based in London. This fluent French speaker will be responsible for event and lead generation marketing for French regional customers.

This is a really exciting opportunity for someone who is passionate about early-adopter SaaS and disruptive technology! You will come in and take ownership of the various campaign channels, lead a growing team, and own the event market!

THE ROLE

• Work closely with the VP of Marketing to implement regional marketing strategy and demand generation plans
• Track the success of all local marketing activities, with a focus on the demand generation funnel
• Organize local events such as trade shows, conferences, webinars, etc
• Work together with the local Sales Development Director in executing direct mail campaigns
• Assist in the production of localized sales and marketing materials, such as sales presentations and proposals, in-line with branding guidelines
• Work closely with local PR agencies
• Work closely with corporate marketing, sales, and other internal parties as needed to ensure strategic alignment in your region
• Monitor market trends and competitive activities, and implement initiatives to drive wins over the competition
• Implement, measure, and communicate the results of local demand generation campaigns.

Please ONLY apply if you possess the following:

• B2B Technology industry experience
• Bachelor degree, preferably in Marketing & Communication or Event Management
• Min. 5 years of experience working in digital media, marketing, or event management planning and execution
• A detailed understanding of the demand generation funnel and the different stages within it.
• Good understanding of email, social, mobile, and marketing automation
• Event management: experience in planning and execution
• A meticulous planner, able to execute within tight timeframes and budgets
• Capable of multi-tasking and coordinating multiple events simultaneously
• Excellent written and verbal English skills
• Good understanding of CRM systems and the processes associated
• A results driven, passionate individual
• An active team member with good teamwork skills.

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