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PR & Communications
Role: Senior Customer Marketing Manager
Location: London
Day rate: £250- £300/day
Contract Length: 3 month initial
A leading Retail business are looking for a Senior Customer marketing (CRM) Manager to join their London office to plan and deliver a CRM strategy that spans all channels and touchpoints. You will lead the design, strategy and execution of all customer marketing solutions.
The business are going through a Digital transformation and you will play a key role in helping the CRM team achieve the growth plans.
Responsibilities
- Working with the broader marketing team to ensure effective end-to-end delivery of CRM campaigns across email, SMS and push
- Ensuring communications are customer-centric and insight driven
- On-going optimisation (test & learn approach) to campaigns
- Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams
- Communicate with internal stakeholders as the business moves through the delivery of the new programme
Experience
- Ideally educated to degree level
- Solid CRM experience across multiple channels (SMS, Email, Loyalty)
- Ideally Retail, Luxury or Cosmetic background
- Data driven and analytical mindset
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Job Information
Job Reference: JO-1808-139193
Salary:
Salary per: day
Job Duration: 3 month initial
Job Start Date: ASAP- Urgent
Job Industries: PR & Communications
Job Locations: Greater London
Job Types: Contract
Job Skills: Senior customer marketing manager CRM manager
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