B2B Product Marketing Manager – Hybrid/Remote working – Consumer Brand

Description

My client, a well-known consumer brand is looking to bring on a Product Marketing Manager in a newly formed role within the business, you will be working alongside another Product Marketing Manager and reporting into the Head of. This is a critical role that will see you being fully responsible for defining and managing the product portfolio, overseeing the full marketing mix and taking the product from inception to completion.

The Role

This is a strategic and hands-on role that is best suited to an entrepreneurial candidate, who is agile and innovative. You will collaborate with various teams across the business to ensure the products and services have a strong and effective go-to-market strategy.

Responsibilities

• Devise and execute go-to-market plans across the brand’s products and services.
• Involved at ideation phase, ensuring market need & value proposition are clearly defined.
• Create a data-driven approach, interpreting sales, financial and market data into insightful actions.
• Evolve and optimize the product portfolio, approach and execution throughout the full 360 lifecycle.
• Work collaboratively with the regional marketing and sales team and act as a key product partner.
• Manage relationships with senior stakeholders within the Group, securing buy-in for marketing initiatives.
• Ensure the timely adoption of new products by the sales teams.

Key Skills & Requirements

• 3 years’ experience in product marketing or product management.
• B2B experience
• Proactive self-starter.
• Strong influencing skills.
• Confident communicator, being assertive with employees across the business.
• Copy writing and proof-reading skills.
• Experience of working with global teams and multiple stakeholders