Sponsorship Activations Manager Job in London | Salt Recruitment UK

Salt is partnering with a Global Financial Services client as they seek to hire a Sponsorship Activations Manager to help us maximise the value of their key partnerships, with a particular focus on the Sports Market.

Key Role Responsibilities:

• Create and execute comprehensive sponsorship activation plans, content, and campaigns for key sports partnerships.

• Build and maintain effective ongoing relationships with the partnership team to ensure activities align with relevant objectives.

• Ensure all sponsorship assets are effectively and efficiently delivered, maximising value for the business.

• Define and establish sponsorship activation processes, including the delivery of hospitality packages to support sales enablement and partnership teams.

• Leverage consumer insights, business data, and previous activity learnings to inform evidence-based decision-making.

• Ensure sponsorship assets and propositions are integrated across all potential marketing and internal touchpoints.

• Assist in research and negotiations for potential new sponsorship agreements.

• Support post-campaign analysis to demonstrate the value and success of each activation.

• Serve as a key point of feedback and approval across channel executions that leverage sponsorship assets, ensuring alignment with both brand guidelines and those of their partners.

• Support the management of relationships with any sponsorship activation agencies, taking responsibility for managing their output, costs, and delivery.

• Work closely with the relevant internal stakeholders to ensure partnerships are accurately tracked to facilitate post-campaign analysis.

• Support in executing top and middle of funnel always-on brand activations to increase branded searches and consideration.

Skills Required:

• Proven experience in sponsorship activation and management.
• Strong relationship-building skills with the ability to collaborate effectively with internal and external stakeholders.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to leverage data to inform decision-making.
• Experience in managing external agencies and ensuring their outputs align with business objectives.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.

If you are passionate about sports sponsorships and have a proven track record of successful activation, we would love to hear from you.